62% of all appliance purchases are considered “distressed,” meaning that consumers are considered in-market when something breaks. A dishwasher floods your kitchen, the refrigerator is warmer than the oven, or a microwave explodes (we hope not).
The very first thing consumers in these situations do is go to the Internet to see what is available and how quickly they can get what they need.
That is why visibility is the most important part of a distressed purchase strategy:
Ensuring that you are the go-to business for customers’ distress purchases relies heavily on your visibility. A strong presence both online and offline will make a vital difference between being chosen for the purchase and not even being considered.
That is exactly why our approach starts with SEO and PPC (Search). The customer journey for appliance replacements goes fast. If you are not showing up at the top of the search page, then your store is losing valuable revenue opportunities.
Our approach optimizes your website for organic traffic. So when consumers are searching for appliances in your area, you have pages near or at the top of the list.
We also utilize Pay-Per-Click (PPC) to make sure you are ahead of the competition. Having both SEO and PPC strategies is essential because they complement each other, creating a more holistic approach to driving traffic and sales for an appliance store.
Using both SEO and PPC together enables you to capture more of the market at different stages of the buyer’s journey. SEO builds long-term brand authority, while PPC drives instant traffic, ensuring your appliance store maximizes visibility, engagement, and sales.