SEO: What to Expect in the First Three Months
The Appliance Agency offers a service with highly transparent deliverables. Why? Because SEO thrives on consistency.
Our approach focuses on three main areas:
- Regular Weekly Blog Content
- On-Page Optimization
- Tailored Outreach
Month One
In the first month, we schedule weekly blog posts for the same day each week, which will be sent to you for approval. Once approved, we’ll publish the content on your blog. If you’d prefer, you can set it to auto-approve, allowing us to post it automatically each week without needing your sign-off.
We’ll fully optimize your website during this first month. All technical and SEO-related issues will be resolved, and we’ll run a comparison report.
Finally, we’ll begin custom outreach to secure backlinks. For local businesses, we focus on local links; for national or online businesses, we target niche-relevant links. These backlinks typically tie into the content we publish weekly on your site, much like how a PR agency would secure coverage.
We don’t buy backlinks or rely on artificial networks. This is crucial to note, as our methods provide lasting benefits without any risk of harming your site.
By month two, you can expect our content, optimization efforts, and backlinks to start showing up in Google’s index.
Month Two
With your site optimized, content published, and outreach in motion, you should begin to see some movement in your rankings and organic traffic. It’s common not to see much change, positive or negative, during the first month as Google takes time to index new updates.
We will continue posting weekly content, fine-tune optimization as your site starts indexing, and persist with outreach.
Month Three
By the end of the third month, local businesses should see significant ranking improvements. For online businesses, expect noticeable growth in rankings and/or traffic. Local businesses have a narrower target audience, so we concentrate on local rankings. Online businesses, however, benefit from a broader audience, and the value of our content and outreach compounds over time.
At this stage, you should see our content indexing well, outreach links going live, and ongoing site optimization.
Each month, we provide reports that you can access via your dashboard.
Consistency is the foundation of SEO, and that’s what we deliver. Our aim is to be your long-term SEO partner, helping you achieve measurable ROI through effective, sustainable strategies.
Our PPC Service Overview
The Appliance Agency has a clear and straightforward approach to PPC, focusing solely on what Google prioritizes for ads. That’s our core strategy.
- Engaging, high-quality ad copy and design
- Weekly maintenance with strict monitoring for spam and ad click fraud
- Full compliance with SGE (Search Generative Experience) and Google guidelines
Let’s break it down further.
Campaign Creation
We employ creative experts to craft compelling campaigns that achieve high Google Ads Quality Scores. This is crucial for building a sustainable ad strategy. We provide weekly updates on your campaigns.
If you have specific preferences, guidelines, or adjustments you’d like us to follow, you can submit them through our request center.
Optimization & Maintenance
We manage all the technical aspects for you. This includes setting up conversion tracking, ensuring your site meets Google’s web core vital metrics (which impact your Google Ads Quality Score), and maintaining the entire campaign infrastructure on your behalf.
If you prefer to receive monthly documentation to implement changes yourself, rather than having us manage your ads directly, just let us know.
For more details on our optimization process, please refer to our guidelines.
Clear Reporting
You’ll have access to a reports that tracks conversions, cost per click, and impressions daily. This is detailed and customizable, perfect for those who want full visibility into their campaigns.
Let us know if you’d like any customizations in your reports.
For more information on our dashboard and reporting features, see our guidelines.
Important Timelines
- First 7 days: We’ll prepare keyword recommendations, ad copy, designs, and campaign drafts for your feedback within your Google Ad Account.
- First 14 days: Intensive revisions and optimizations to prevent ad spend waste and spam issues.
- Weekly: Updates and weekly optimization and maintenance.
- Monthly: Summarized reporting on your dashboard, with daily updates throughout the month.
If you have any questions or need further details, feel free to reach out!